Every industry has its own bad-address problem.
A retailer loses the order confirmation. A publisher counts a bot as a subscriber. An advisor sends a statement into a mailbox that closed two years ago. The verification is the same; what it protects is not. Pick the one that looks like your business.
What we found in 807,203 verifications · H1 2026
75.9%
Deliverable
10.2%
Invalid
8.7%
Risky
8.1%
Catch-all
80% of the lists we processed were at least 20% unusable. See the full benchmark data
Fake signups, trial abuse and onboarding email that never lands.
Read moreA typo at checkout means no order confirmation and a support ticket.
Read moreStatements and notices that clients are entitled to receive, delivered.
Read moreInherit a client list without inheriting their bounce rate.
Read moreConfirmations, itineraries and schedule changes that reach the guest.
Read moreBot signups inflate the subscriber count you report to advertisers.
Read moreThe mechanics do not change. If you collect email addresses from people and send them something that matters, the same two products apply: a real-time check at the form, and bulk verification for the list you already have.
